Tag Archives: social media

How to Create a Brand with Minimal Spending

Starting up a brand requires you to search the market trends and past stories. The research will lead you toward the bulk of startup stories which started with a scratch and are now millennial millionaires. Building a brand from scratch is not easy for the newbies in the industry. An already existing brand may just… Read More »






Social Media Marketing : New Era of B2B Marketing

Marketing can mean a lot of different things to entrepreneurs and business owners. For some, it’s a form of advertising and to others, it’s getting more known on Social Media. Still others see marketing as a means for lead generation: doing whatever it takes to get people into a database list. According to the American… Read More »






Is Social Media Leadership Critical for a CIO?

Do CIOs need to engage and evangelize public social media networks to effectively lead their organizations in social media initiatives? Or is facilitating connection and collaboration among employees and clients enough? Who is most responsible for cultivating a social corporate culture? These are the questions I asked myself after reading the news that only about 10 percent… Read More »