Tag Archives: brand strategy

How to Create a Brand with Minimal Spending

Starting up a brand requires you to search the market trends and past stories. The research will lead you toward the bulk of startup stories which started with a scratch and are now millennial millionaires. Building a brand from scratch is not easy for the newbies in the industry. An already existing brand may just… Read More »






Getting Value Out Of Corporate Sponsorship

Are you considering sponsorship as part of your marketing mix? Or perhaps you’ve been approached with a sponsorship proposition and you’re wondering if it’s a good idea to put up the money. Consumers generally value sponsorships highly. They see most of them as contributions to the community and a localized way of promoting a business.… Read More »