Author Archives: jatin

Getting Value Out Of Corporate Sponsorship

Are you considering sponsorship as part of your marketing mix? Or perhaps you’ve been approached with a sponsorship proposition and you’re wondering if it’s a good idea to put up the money. Consumers generally value sponsorships highly. They see most of them as contributions to the community and a localized way of promoting a business. Consumers can also see sponsorships as the only way in which an event can be held. Without sponsorship a large number of popular events simply wouldn’t take place and the public knows this.

sponsorship opportunity solutionshead business consulting services

Picture Credits – redbull.com

Sponsorships offer the chance to directly target your key audience without a lot of wastage on irrelevant exposure. If you’re out looking, then there are good online databases which will allow you to find sponsor seekers that might match your business needs. You can investigate under categories such as Sports, Arts, Cause Related and Entertainment marketing. But sponsorships can be among the most demanding of promotional expenditures. They can be either successful parts of the marketing mix or a complete waste of money.

How can you evaluate your return on your investment?

After all, the money could just as easily go into advertising, a charitable donation or simply remain on the bottom line. It’s a decision you should discuss with an advisor who can help you determine if the particular deal you are looking at is good value. But there are certain principles to follow to ensure best results from any sponsorship.

A two-way process

One of the most important is to sponsor an organization that will give the sponsor value for money. They have to make a reasonable package of benefits available to the sponsor. Sponsorship is very much a two-way process and both sides have to come out ahead. Some of the sponsorship opportunities at trade shows and conferences are coffee breaks, lunches, dinners and entertainment, message centers, press rooms, speaker’s lounges, shuttle service, tote bags, information desks and spouse programs. Some represent better value than others. Choose a level that’s appropriate for evaluation of your offering.

Motivation

There’s also the issue of whether such a sponsorship is of any business value. It’s pleasant to be recognized by one’s peers but not necessarily going to generate any income. Is it a genuine investment or just an expression of vanity? Perhaps it would be better to consider sponsoring a more community-related activity instead with an audience of potential customers.

Opt for the ‘big hit’

Getting the business’ name on the back of a team’s football shirts so they’re seen by everybody at the games is a lot better value than being seen on the back of the ticket stubs, on the football, and on the hot-dog stand. Be as prominent as possible; that’s where the impact is. Try to be selective and go for sponsorships that can deliver a “big hit” instead of several smaller exposures.

Self-promotion

The sponsorship should be something you can tell the world about. Sponsors must be prepared to do a lot of the PR work for themselves. Guidelines suggest anything from $1 to $1.70 on publicizing the sponsorship for every dollar spent. Tell the media, tell the employees, tell the customers, put it into company newsletters – the more publicity the sponsorship is given, the higher the returns will be. A sponsorship must flow over into the business’ other promotional activities. Advertising should mention the sponsorship, even if it’s just a small reference. Feature it on corporate letterheads, in company newsletters, on media release forms, even in email signatures.

Build a relationship

Sponsorships that really work usually involve some sort of personal interaction between the two parties rather than just a commercial association. The CEO of the sponsoring business should get to know the head of the organization being sponsored so that together they can explore ways the two bodies can leverage their relationship. If a firm sponsors a local sporting team and that team has a “hero”, that person can be invited to visit the office to meet the team members, or perhaps join the employees at their annual picnic. Sponsorships can be a real internal morale-builder. Time is another element of successful sponsorships. There is much greater benefit in long-term sponsorship associations than in short-term deals. Established partnerships give an impression of solidarity and corporate commitment.

Measure the results

Find a way to evaluate the success or otherwise of the sponsorship. This can be determined by such indicators as mentions in the press, a survey taken of members of the public, hits on your website – anything that will give an indication that the sponsorship is achieving recognition. Sponsors need to plan for more than a one-off expenditure and get their payback from long-term exposure. Every sponsorship agreement should include at least a “first right of refusal” clause for renewal or better still, an agreement for more than one year or season. Awareness of a sponsorship first grows, then it reaches a plateau. So far, so good. But once the indicators show a decline it’s time to move on. The sponsor has either become part of the furniture or the sponsored organization’s value has declined.

Summary: Assessing sponsorship as part of your marketing strategy

  • Current environment – Are your competitors sponsoring in your chosen space? Do they seem to be successful?
  • Objectives – Are you trying to raise awareness of your brand; build an image or promote particular products?
  • Marketing promotional mix – Will the sponsorship fit in with your other activities?
  • Tactics – What should you sponsor, what is your budget, timing?
  • Target audience – Have you determined who they are?
  • Resources – Do you have the people and funds needed to support the sponsorship?

For more information about SolutionsHead ‘Business Consulting’ services, please visit our website at: http://www.solutionshead.in

6 Ways to Make your Online Public Relations Drive SEO!

digital pr

If you think PR is dead, then you are missing out big on the brand visibility opportunities that PR in this digital age comes with. Of course, times have changed. The old tactics of traditional public relations that find expression in strategic event coordination, crisis communication, reputations management, trade shows, sponsorship opportunities, outreach, distribution of press releases and leveraging on traditional media (Radio, TV, Newspapers) — have now given way to more digital approaches.

The strategies applicable to both old and digital PR converge at the point where connections are built and managed. However digital PR comes with the added benefits of Search Engine optimization and link building across the internet while also providing measurable and tangible results and insights and producing easily shareable content.

Why Should Online PR be integrated with SEO?

SEO and PR work together in more ways than one. First, creating premium quality content can earn you backlinks to your site. Then the more media coverage your brand receives, the more link back to your site you will get. Lastly, with excellent PR process, you get to build greater connections with influencers in your industry thereby getting more links from blogs and social media posts, leading to an increase in SEO.

Because the realm of online PR is more specified than that of traditional, it will help grow your brand visibility and patronage online. However, the integration between SEO and PR becomes a lot stronger when executed strategically.

Here are 6 top ways to drive search engine optimization with Online PR.

1. Unify your goals across SEO, PR and other Marketing efforts

Each of these marketing concepts has their unique workability styles, yet their aim is the same. While SEO leverages on digital channels to connect with customers and generate more leads, PR relies heavily on media relations to generate more media coverage of the brand. In the end, their target is to reach customers – and that’s the part you should focus on the most. Only then can you harness the capabilities of the different channels.

2. Use data gotten from researching both SEO and PR to create an overall persona.

While SEO relies on audience research to create a brand personality, PR focuses on Media research to find out the kind of publications that appeal to a brands target audience and search for reporters that cover topics relevant to the brand. Combining both results will create a strong, unified persona.

3. Coordinate Content and Keyword across all digital channels to project a unified brand identity.

All your social media and blog posts, e-books, newsletters, landing pages, video ads, media messages and press releases should project the image your brand is trying to communicate.

4. Use your PR Expertise as a Guide in Crafting Content.

With proper research, PR experts get data on the kind of content their audience will find consumable, valuable and shareable. Let this expertise guide you in creating high-quality, SEO content. While SEO professionals are creating high ranking content, incorporating the most appropriate keywords and sharing them across social media channels, PR experts on the hand should be busy pitching this content and drawing as much attention as possible to it from high-quality links.

5. PR can Leverage on SEO keyword strategy

The keywords used in press releases can trigger reporters to use those targeted keywords when describing a brand, thus increasing the likelihood a business appears in searches for those specified terms.

PR needs to harness and extend SEO keyword strategy – for example, keywords and keyword phrases should appear in critical statements, press releases, media interview, FAQ documents, Social media bios, Website Meta titles and descriptions and website copy.

6. Connect with high-end influencers in your industry

Influencer marketing is non-negotiable in integrating SEO and PR efforts for your site. Connecting with influencers can earn you high-quality link backs from the media, other businesses, and pages with high traffic. Establishing connections with these influencers increases the chances that they will share your content with their audience and even link back to your site, making such content more visible, linked to and of course share.

SEO is a crucial aspect of building a sustainable online presence, but it performs better when it joins forces with PR to create strong results, A link back from Forbes for instance, even if it’s a text link carries a heavier weight than mere blog comments. So you should focus on creating high quality, shareable content. You also want to make your content is adequately and proportionally stuffed with keywords added to the fact that they have to be relevant to a target audience.

Using online PR to drive SEO isn’t merely an icing on the cake – it’s the very essence of marketing across a variety of channels. Even though it comes with tremendous opportunities, but bigger responsibilities and efforts.

Are you making these 3 Social Media Marketing Mistakes?

3-Social-Media-Marketing-MistakesImagine this.

You order an item online and it takes way more time to arrive than it should. Plus, a few items are missing in the package. Frustrated, you take to the vendor’s Facebook channel to voice your concerns and expect to be compensated.

And despite repeated prodding, there is complete radio silence at the other end.

The experience didn’t feel good did it? You think maybe this business doesn’t care about you – how you trusted it to give you a good experience and it shattered this trust instead. So you do what any frustrated individual would – you vow never to order anything from here again and hit the “unlike” button.

For social media strategists, there is a lesson to be learned here. A social media marketing strategy can eventually falter with a few unlikes and negative comments.

As a business owner, social media gives you limited chances to make a good impression. How you take advantage of these chances might make your business or break it.

The proof is in these stats:

• 71% of users who have a positive social media experience with a brand are likely to recommend it – Ambassador

• According to a study, hardly 20% of social media posts hardly generate any emotional reaction on social media – Havas Media

• 42% of Twitter users expect to be expect a business to respond to their inquiries within an hour – Ambassador

As a social media marketer, the best way to improve your social media strategy is to first find why it falters in the first place. Here are some mistakes that you might have overlooked:

1 – Being careless with negative feedback

If you have ever dealt with a salesperson, you wouldn’t expect him to become defensive when you have a complaint or be careless about your concerns.

So why would your followers on social media?

Keep in mind, whenever anyone says something negative about you on social media, the rest of your followers can see them. And they will be as interested to see how you respond.

For businesses, this is a nail-biting scenario. But it is totally avoidable. Here is how:

• Put someone competent behind the wheel: Experienced professionals like social media experts will take an unbiased approach to the negativity and know that being careless about it serves no purpose.

For example, they know that being unresponsive to comments like “your service sucks! I want my money back” doesn’t really help anyone. A well worded reply on the other hand, helps both your reputation and appeases rising tempers.

To illustrate, your reply should go something like, “We are sorry that you had a bad experience. Can you tell us exactly what happened so we can make amends?” This way, you are more likely to ease frustrated customers.

• Become alert to mentions by using online tools: It’s easy to forget about something you don’t encounter every day. Comments on social media are the same. You can’t track every one of them. No one inboxes them to you and there is no guarantee that followers will tag you.

To keep track of all comments, you can use tools like Google Alerts which notify you when anyone uses your keywords on their social media fields.

2 – Using social media management tools to schedule same posts on all platforms

Social media management tools allow marketers to post the same content on several social media platforms at once. Many businesses use it to schedule posts. And it has worked for them too, freeing up the time they need to focus on other tasks.

But oftentimes, people use these tools as a shortcut to schedule same posts on several platforms. It’s a lazy tactic and shows that you don’t care how your content is received by audiences.

Keep in mind, what works on Facebook or Twitter won’t necessarily work on LinkedIn. Every social media platform was created with specific target audiences in mind. A 140 character tweet, for example, won’t sit well with LinkedIn audiences who expect more comprehensive posts.

Use tools to schedule optimized posts

To make the most of social sharing tools, improve your social media strategy first. Take the time to learn about the unique capabilities of each platform. Limit yourself to two or three platforms if that is what it takes. For example, posts that are rich in imagery are more successful on Google+.

Hootsuite and HubSpot are two of the many social media management tools that you can use to automate posts and even see which channels are driving the most engagement. In addition to automated content sharing, these platforms also offer free online social marketing training courses that can help you make the most of each platform like optimizing your posts for different social media channels.

3 – Skimping on social share buttons

Business owners usually reserve their best content for their websites. Content like informative blogs, for example, establish them as experts in their niches.

It also give visitors a chance to stay longer on these websites. Perhaps they would like to look around to see what else is on offer?

Unfortunately, you could feature content that everyone would love to share – but if visitors don’t have any way to share it, it isn’t going to get the exposure you are looking for.

To make this work for you:

• Make your social sharing work on mobile: Statistics show that over 15% of tweet mentions are from the tweet buttons that are embedded on your site. This also proves to show that people share a lot on mobile devices.

• Tools to create social share buttons for WordPress: You can use online tools to create customized social share buttons for different audiences.

When selecting appropriate plugins, a good rule of thumb is to select those that allow you more freedom in the type of social share buttons you can create for different platforms.

For example, to improve engagement with mobile audiences you can tell your developers to download WordPress plugin tools like Simple Share Buttons Adder to create customized share buttons for your web or mobile audience and add them to all of your social media posts. Another plugin tool is Addthis.

• Have a social budget: If anything is worth doing, it’s worth doing right. Tools like Simple Share Button Adder are free to download and use. But if you really want to make your share buttons shine, it’s best to have a budget for it and use it to purchase their pro or premium packages. These offer more customization options and retail for around $10 to $100 dollars.

• Select shareable content wisely: If you want to take advantage of social media, your content must be something that people would want to share. Image rich posts, for example, are shared a lot more than text-based content.

To illustrate, consider infographics. Studies show that infographics are shared and “liked” on social media 3 times more than any other type of content.

Wrapping Up

Use tools to keep yourself alert to negative comments and rely on professional help. Avoid taking the lazy way out by ditching the auto posting strategy. Pay attention to the type of content you post, how your followers share content on your social platforms of choice and optimize it for mobile to expand your reach.

It’s a mistake to regard social as a quick and easy solution to market your brand. It takes time, effort and patience. Learning about the mistakes and pitfalls can help you avoid them.

11 Viral Marketing Strategies to Start Your Campaign Easy

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Viral Marketing is allowing people to giveaway and use your free product or service in order to multiply your marketing quickly over the internet. The idea behind viral marketing is that you include your ad with the freebie people giveaway or use.

Below are 11 viral marketing strategies you can use:

1. Allow people to reprint your articles on their web site, in their e-zine, newsletter, magazine or ebooks. Include your resource box and the option for article reprints at the bottom of each article.

2. Allow people to use any of your freebies as free bonuses for products or services they sell. Include your ad on all your freebies.

3. Allow people to use your online discussion board for their own web site. Some people don’t have one. Just include your banner ad at the top of the board.

4. Allow people to sign up for a free web site on your server. Since you are giving away the space, require them to include your banner ad at the top of the site.

5. Allow people to add their link to your free web site directory. Just require that they return a link back to your web site, advertising your directory.

6. Allow people to provide your free online service to their web site, visitors, or e-zine subscribers. They could be free e-mail, e-mail consulting, search engine submissions, etc.

7. Allow people to give away your free software. Just include your business advertisement inside the software program.

8. Allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site.

9. Allow people to place an advertisement in your free ebook if, in exchange, they give away the ebook to their web visitors or e-zine subscribers.

10. Allow people to give away your free ebook to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the internet.

11. Use custom made script to automate your viral marketing campaign.

To know more about the Viral Marketing Tactics for your next campaign Contact Us Now!

Viral Marketing Techniques for Brands and Content Makers – Gateway to Success

Every kind of vibrant internet marketing technique is intensively had a look at by desperate or aggressive Web online marketers or striving online business owners who prefer success in their corporate endeavors. They acknowledge the value of buzz and buzz in the market to promote their corporate brand and offerings; thus, they constantly look for the very best type of marketing technique to be carried out in a well prepared marketing project to enjoy the very best outcomes.

Viral Marketing

viral-marketingAmong the most effective internet marketing techniques these days is viral marketing. This marketing method empowers online marketers and entrepreneur to spread out and promote their company brand and offerings like wildfire or transmittable illness. The ideal platform utilized would surge or speed up development in promoting the brand or company to unrestricted volumes of prospective leads for business.

Viral marketing methods are formed through word-of-mouth interactions and internet marketing while leveraging on different kinds of media online. Viral interaction is finest turned on through social networks to enhance web traffic to a site.

When sharing and moving marketing details, Audio, video and text medium might be made use of for reliable viral interaction throughout the Web.

Execution of Viral Marketing

The simplicity and efficiency of viral marketing trigger online business owners and numerous online marketers to obtain begun on its execution as quickly as they perhaps could. The yield in high natural traffic is extremely enticing to business with a continuous circulation of great traffic to the site.

Little technical proficiency is needed with viral marketing. Excellent material is a need in turning on viral marketing, although the effort is less. A high effect needs to be turned on through the premier material that drifts easily throughout the Web to impress numerous web customers all at once to set off the best call-to-action.

Breaking or impressive news contents are important to an effective execution of viral marketing as the cause and effect might never ever be actually established or managed even by the most skilled of online marketers or financial industry specialists. The success of viral marketing is mostly based on the psychological effect the marketing material carries readers to force the forwarding or activate or sharing of material read. The impactful material might make up helpful, home entertainment or academic tags to draw in possible company leads.

A few of the very best viral marketing strategies consist of videos, social networks, newsletter and material marketing.

Video Marketing for Viral

The videos are well liked by web customers old or young for their amusing and interesting values. Visual company promotions are much easier to draw in and record possible leads’ interest and interest. Audiences are quicker mesmerized through the well prepared and carried out discussion of contents in a funny or informing way that showcases professionalism or enjoyable.

Interest to the brand and corporate is stirred with a disposition by customers to support the brand or online marketer. The crisp however brief conveyance of the company message tends to set off a chain response amongst web customers who feel obliged to share with others in their circles of contact to benefit from the company offer.

Social Network for Viral

With the progressive innovations establishing, social networks is quick ending up being popular for promoting corporate goals to satisfy corporate objectives and profits. Popular social networks like Facebook, Twitter and Instagram are winning countless users who ply their platform everyday sharing and forwarding intriguing material.

Web customers are the very best source of internet marketing on the Web with their large and strong connections. A click of the button is adequate to set off a viral blood circulation of the brand or providing that benefits customers. Amusing info is frequently the secret to effective viral marketing on the social networks where one web user feels obliged to ‘make understood’ the condition or truth from the details got.

YouTube shows to be another vibrant social networks platform that is extensively made use of to produce a viral result on video contents. Businesses have actually effectively enjoyed their promotion videos going viral on YouTube.

Content Marketing for Viral

Fascinating and great contents are simple to distribute on the Web. Innovative contents on exciting and intriguing subjects with white hat SEO would win more readers and prospective leads for business easily.

Excellent contents are constantly demanded by web customers to be upgraded and satisfied for life and work. This is quickly acquired from high quality short articles on numerous subjects and styles to woo targeted readerships that would enhance the brand and company. Online marketers or company entrepreneurs who are proficient or knowledgeable in producing fascinating contents with SEO functions would stand to win market integrity and acknowledgment that would increase their company brand and sales volumes.

Even if these do not have excellent writing abilities, the market provides expert authors who are able to record the essence of the corporate to increase viral marketing. Exciting contents would be easily shared and forwarded on the Web through fast and simple modes today with progressive innovations.

Newsletters for Viral

Newsletters are outstanding in helping business in keeping touch with possible leads and clients. Routine updates of the brand and corporate aid online marketers and company owner to remain gotten in touch with their possible crowd in developing and drawing sales client commitment.

E-Newsletters are even much easier to go viral on corporate brands and provides as web consumers might forward the current info with an easy click of the button. Consumers and prospective company leads get the most recent info to delight in higher take advantage of the brand and company.

Conclusion

Numerous vibrant marketing techniques are possible in turning on viral marketing. It depends on the online marketer or company owner to determine and choose the very best of viral marketing methods based upon their corporate brand and goals.

Some viral marketing strategies might be simple to turn on while others need some marketing devices and elements. When targeted specific niche markets are determined ahead of time, the best marketing method might prompt a viral result on the proposed promo.

The Role Play of Lead Generation in Marketing

Lead Generation: For gaining potential Leads & increased conversion rate of prospect, call SolutionsHead Global Services & get trending Lead Generation Services.

lead generation outsourcing indiaIn simply words, the term Lead Generation denotes the creation of consumer interest for particular product or services in any business process. In today’s competing marketing scenario, leads are generated for purposes such as E-Newsletters list, sales leads or list building.  Owing to the ever changing technology and social techniques, Online Lead Generation has witnessed substantial changes in the past years. Now a days, a lot many internet marketers are opting for Lead Generation Services in comparisons to  unnecessary creation of campaigns, as it bears the potentiality to bring in profiting customers. And the true fact is, to keep your business in track, a steady stream of sales leads is essential.

 

Requirement of Lead Generation in Marketing

Given to current date, we will get to see that buying processes have changed and along with this transition it has become essential that marketers too change their techniques of approaching concerned customers. Thus the latest trend is to build strong relationship with buyers rather than approaching consumers through email blast and mass advertisement. Moreover, now-a-days shoppers prefer going through the products and services available in search engines and social media before concluding on their decision. This is where you have to possess a strong digital presence of your business and offers. Once clients start showing interest in your products and services, Business to Business Lead Generation will be smoother, offering additional boost to your trade. In other words, Online Lead Generation takes place the moment a visitor shows interest and makes up his/her mind to buy the offering, resulting in your profit.

Essential Components for Lead Generation Marketing

There are a handful of components that gets considered in the entire process of Online Lead Generation.

  • Landing Page: Though a landing page has a number of purposes, one of the most important use of it is to capture captive lead because every visitor that visits this webpage has a distinctive intention in mind. If you are in a position to lure this visitor, you will be gained with a sales lead.
  • Forms: A part of the landing page and consisting a series of fields, the main work of a form is to offer detailed information to your visitor about your services and products.
  • Offer: It is precisely the information related to the offer you have made but it should be luring enough to grab the attention of your visitor and to convert them into buyers.
  • Call to Action: Meant for redeeming an offer, Call to Action (CTA) can either be a message, button or an image on the landing page allowing the visitors to fill it out.

All these components needs to be collectively linked to various online promotional channels so that traffic can easily flow in creating a smooth path for Lead Generation Marketing.

Types of Business to Business Lead Generation

Basically Business to Business (B2B) Lead Generation can be divided into two categories based on the type of services and sales:

  • Inbound Marketing: It is the process of creating awareness about your company in front of potential clients and eventually turning them into brand preference for final leads and revenue. For serious amplification of Online Lead Generation, an online marketer needs to have a strong grasp over inbound marketing techniques because today’s buyers are in real control of the vendors and business holders. Social Media promotions, blog writing, strong SEO application, attractive presentation of company website and lucrative composition of website content are the vital instruments for rewarding inbound marketing.
  • Outbound Marketing: An opposite of Inbound Marketing, in case of Outbound Marketing, it is the customer who finds you, especially through paid as well as unpaid search engine marketing techniques and is of use to intensify one’s inbound efforts. Making use of email marketing, display of advertisements, applying pay per click (PPC) ads, communication through direct mail etc are few of the key elements of Outbound Marketing.

For enhanced Lead GenerationFree Articles, it is always advisable mix inbound as well outbound marketing methods as it will proliferate the number of views and visits.

Thus we see that Lead Generation Services play a pivotal role in the Online Lead Generation process of an internet marketing company. It is one of those techniques without which effective marketing is impossible in the ongoing contest for business marketing.

Whatever may be your need; we are waiting to cater them so help us to serve you better by Calling SolutionsHead Global Services back at +91-941-303-0479 or mail us at info@solutionshead.in and we will be at your service at the earliest.

Social Media Marketing : New Era of B2B Marketing

article1Marketing can mean a lot of different things to entrepreneurs and business owners. For some, it’s a form of advertising and to others, it’s getting more known on Social Media. Still others see marketing as a means for lead generation: doing whatever it takes to get people into a database list.

According to the American Marketing Association:
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Indeed, marketing is the cornerstone of any business, large or small. Without marketing, you will have a very hard time creating a sustainable business.

And for those that direct their marketing efforts into list building, this act alone is not enough.

You also need a plan in place to actively nurture these leads. Sadly, many fall short in this critical step to converting those leads into paying customers.

After reading this article, you’ll discover specific ways you can optimize your lead generation efforts and convert those leads into sales. Have you given any thought to lead generation marketing before? Leave a comment below and share your biggest take away from the 5 tactics below.

Are you falling short with your marketing efforts?

Here are some signs you’re leaving money on the table:

–          you send occasional newsletters only when you feel inspired or when you have the time;

–          you don’t respond to those who comment on your social media;

–          you offer free downloads but don’t require an opt in for people to access them;

–          you don’t have a way to capture names and email addresses on your website;

–          you don’t have a plan in place to lead people through your product funnel.

If you are guilty of any of the above scenarios, then more than likely your marketing efforts are being done in vain. The fact is, most modern businesses rely on marketing for sales success.

And if you haven’t given list building any attention at all, you are missing out on a big opportunity to get more sales.

Here’s how to create more sales with your marketing:

  1. Provide a free giveaway. Because it’s rare that someone who first visits your website will buy from you, a free giveaway of something your target market will want to have is a means to capture their contact information and put them into your mailing list.You want to create an irresistible offer like a free PDF download, CD or video that’s available on your website pages or as a standalone landing page. From there, you are now able to continue to build a rapport, share information, and send promotions that will keep you top of mind.
  2. Reach out to social media leads. When followers leave a comment on your social media accounts, send them a private message and tell them how insightful their advice or comment was. Offer a free consult, product discount or something else of value as a thank you.You can gather your fan’s contact information who have liked/commented on your social media page and email them a personal note thanking them for being a fan and offering a special “insider discount” or something exclusive they can’t resist.

    Remember it’s against the law to automatically add them to your bulk mailing list without their expressed permission first, so this tactic can only be done by individually emailing these people.

    If you use Facebook ads, you can create a specific list in the Facebook Power Editor to target those who have liked your page. Then create an ad campaign that will be seen by those who already know of you and are possibly in your target demographic.

  3. Work your network. Are you letting your LinkedIn contacts just sit there? Send your connections a personalized note thanking them for the connection. Tell them you’d love to set up a time to talk on the phone to get to know each other’s business better and how you can help one another.You can also be cognizant of their birthday or other milestone and wish them a great day or congratulate their accomplishments.

    This can lead to referrals or even new clients. Be honest and genuine with the intention of truly serving others and they will be receptive to your offer.

  4. Share the love regularly with your fans. Keep the relationship with your newsletter list, blog readers, and social media fans strong by posting often and regularly.Give them the feeling of community and that they are getting something special by being a part of your fan base that they can’t get anywhere else.

    When your rapport is strong, your followers will be more receptive and excited when you share offers for free consults, teleseminars, special offers and product sales.

  5. Automate your follow-up. Write a series of prescheduled autoresponder emails that people get when they first sign up for your list.This can include further valuable information to enhance the giveaway they received, an invitation for a free consult, how to connect with you on your social media pages, links to popular blog articles, answers to most asked questions, and a special “welcome package” that contains offers and bonuses.

    Automation saves you time and helps nurture the lead by further sharing something of value. It helps to continue to build the relationship and gets it off to a great start.

What? You don’t have TIME to do this?

Unfortunately many entrepreneurs try to do everything themselves. They get so caught up working in their business that they don’t work ON their business nearly enough.

The key to breaking through this barrier is to hire a team to make sure qualified leads aren’t slipping through the cracks.

If you aren’t making the kind of money you’d like, take a review of your marketing processes. Chances are you’ll see places where your lead generation activities could be refined and tweaked to get you much better results.

Remember to never skimp or cut back on your marketing. It’s not a question of whether or not you should have a marketing budget or how much to spend, it’s making sure that you have thought through the entire lead generation process from beginning to end and have put adequate resources into place that will get you the biggest return on your investment.

It may be the most important thing you do for your business.

For more assistance please get in touch with us.